The Website Leader Podcast

EP 18: Interview with Laura MacPherson - Content Strategy

Episode Summary

Ideally Content Consulting crafts marketing strategies and high-performance content for businesses. Laura is the founder and owner and has over 11 years of experience working directly with business leaders to create original, strategic content that accomplishes business marketing goals. Ideally provides Content Strategy Workshops, Campaign Roadmaps, and Content Development. In addition, Laura is the nicest person you will probably work with on a project. Her website says, “I’m famous for my people skills.” I can vouch for that fact. She is thorough, dives deep into researching the subject matter, and churns out high-quality marketing content.

Episode Notes

Laura joins the podcast to discuss why the strategy behind your content matters. We discuss: