Video can connect emotionally with an audience in a way that causes them to take action. Video tells a story even when you turn on mute. John Carrington shoots these videos and is on the show to help you better understand what goes into the production process. John is a Cinematographer based in Greenville, SC, and shoots across the US and over 30 countries for brands like Dominos, Wells Fargo, Google, and Toyota. Along with his commercial work, he has shot three feature films. Additionally, he co-owns a production company called Nocturne Pictures, which works on various creative narrative and commercial projects.