A bad website speed score has a large, negative effect. Websites that take more than two seconds to load have reduced conversion rates and lose, on average, 40% of their customers.
The average local agency website we tested scored 27 out of 100 on Google’s speed ranking. Worse, the average site took five seconds to load on mobile.
At Business Website Leader, we take website speed seriously. Our company’s website loads on mobile in 1.9 seconds and scores 96 or 100 on the Google ranking system.