The Website Leader Podcast

EP2: 4 Critical Web Problems and How to Avoid Them

Episode Summary

Weak Foundations, Confusing Messaging, High-Volume Content, and Traffic First are the four key obstacles to your business not being effective and not performing to your expectations.

Episode Notes

1. The programming code that makes up your website has a massive impact on your website’s performance. We need this foundation to be solid so we can build upon it and scale up our business online.
2. We prioritize the words over the aesthetic of the design. We want users to easily understand what your product or service is, why they need it and clearly how to get it.
3. Get the most important pages of your new website done first. Your home page, a conversion-focused landing page, your services page and the “buy now” page. All pages do not need to be perfect to go live and start winning online. Stop waiting for many months or even years to get it live so you get your products and services out there faster.
4. It is ineffective to drive a lot of organic and paid traffic to your website if the website is not ready to convert that traffic. If your messaging is not correct, your call to action is not simple and you have spent too much time on trendy design you are wasting your time and money on driving traffic.